TOTALSPIEL & NEW HEROES academy
A DIGITAL MAGAZINE FOR NEW HEROES
How do you start an online training in your busy life? And how do you keep it up? In 2024 we built the digital magazine New Heroes that inspires and activates around the courses and training of New Heroes Academy.
NEW HEROES
Taking a course or training alongside your job requires decisiveness, perseverance and ambition. With the courses of New Heroes Academy, taking a training is made as accessible as possible, using the latest digital techniques. In marketing, this also includes a contemporary medium. Together with colleagues from Bureau+Studio, Totalspiel developed a digital magazine. We not only took care of the content strategy and design, but also built the medium pixel by pixel.
OUR HISTORY IN digital MAGAZINES
In making digital magazines, we go back a long way; spielmacher Robin Klaassen started in 2007. At Born05, he developed the award-winning magazine Bomvol for bol.com. He also helped launch iFly Magazine for KLM. In the years that followed, he launched digital magazines for Coop, Makro and, more recently, a digital version of the magazine Kampioen for ANWB.
types of E-MAGAZINES
Digital magazines come in all shapes and sizes: from scrollable PDF to dynamic web experiences. At Born05, we built everything ourselves. For Coop, we used Instant magazines, for Makro and ANWB we worked with great pleasure with the software of Maglr. For the magazine for New Heroes Academy: we decided differently. It is a one-off publication with a long runtime, where a model of monthly license costs put too much pressure on the budget. That is why we decided to build the magazine ourselves here at our studio Bureau+Studio.
BUREAU+STUDIO
Bureau+Studio consists of a network of 8 experienced creatives, who have been working for major brands for years in the field of art direction, content strategy, project management and the construction of digital productions. For the digital magazine of New Heroes Academy we joined forces with Yke Bartels (art direction), Sjoerd van Heumen (construction and animations), Robin Klaassen (strategy and chief editor) and Ingrid Lathouwers and Suzanne Bodegraven for content production, copywriting and final editing.
A DIGITAL MAGAZINE DELIVERS A RICH EXPERIENCE ON EVERY SCREEN. IT IS THE PERFECT MEDIUM FOR STORYTELLING.
NEW HEROES E-MAGAZINE
- The magazine is built 100% responsive, and can be read on all types of screens
- An inspiration magazine full of practical tips on how to learn best and stay motivated.
- From autumn onwards, it will take a prominent place in the marketing of New Heroes Academy
- Stories will be added during the term